Understanding Common SEO Terms

For those new to the digital marketing world, understanding SEO terminology is crucial. This guide will help you familiarize yourself with essential SEO terms.

Keywords

Keywords are the foundation of SEO. These are the words and phrases that users type into search engines to find information.

Backlinks

Backlinks are links from other websites to your site. They play a significant role in determining your site’s authority and ranking.

SERP

Search Engine Results Page (SERP) is the page displayed by search engines in response to a query. Understanding SERP layout can enhance your SEO strategy.

Alt Text

Alt text is used in HTML to describe images on your site, improving accessibility and search engine indexing.

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